OUR NEXT VIRTUAL FAIR: THURS 12TH NOV, 4-9PM

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WHY SOUL LOVE?

AREN'T VINTAGE FAIRS JUST THE BEST THING EVER?

I attended my first vintage fair over a decade ago now and remember it like it was just last week. My mum and I would use these events as an excuse to get dolled up in our finery and put aside the whole day for snooping. We’d set off, the mystery ahead of us, and return home with bagfuls of treasures.

As we all know, that’s the joy of vintage; you never know exactly what you’re going to find. The event of vintage shopping is just as exciting as the items themselves, and nothing beats that moment when the three sections of the Venn diagram come together: an item you love, in your size, at a price you can afford.

It was this borderline obsession with all things vintage that led me to boost my hobby into a career. With a little help from my friends, and of course my gorgeous mum Vivien, Viva Soul London launched in November 2016. My aim has always been simple – make vintage accessible to all, with prices that mean unique items can be enjoyed every day.

THE VINTAGE TRADER STRUGGLE IS REAL

As well as vintage fairs in the capital, we’ve also taken part in events in Hastings, and some towns in between. The London and out of London events can sometimes seem miles apart, in more than just a geographical sense. In London, you have access to incredible footfall, and visitors’ dedication to their vintage calendar is impressive. With something to do every weekend if you look hard enough, there’s always a bit of old-fashioned fun to be had. 

Sometimes, however, traders can be eaten up by these big events. Central locations come with a big pitch fee price tag, and a single purchase can seem like life or death when you’ve paid £100+ for the privilege of being there.

Out of town vintage fairs produce a community spirit unlike anything else. When days are great you celebrate together, and when the tumbleweed is passing by you all lift each other’s optimism for a more successful day to come.

Sadly, the quiet moments can be far too frequent. Despite pitch fees being lower at rural venues, profits can be on the small side.

SOUL LOVE’S MISSION

We see a gap in the market and want to work towards a happy middle ground. The Soul Love Vintage Fair will aim to provide an event where traders and customers can come together and celebrate their love of vintage, without anyone breaking the bank. 

Our first fair in October 2019 was equal parts success and learning curve. Although we were all geared up for another in May, lockdown has meant we’ve had to put our “real life” fairs on hold. However, venturing into the world of virtual vintage fairs has been exciting! It’s also meant that we can introduce Soul Love to a wider range of traders and customers, no matter their location.

We’ve been overwhelmed by the support and feedback received so far and, whatever the future throws at us, we’re looking forward to building a successful fair with you all!

Lydia and Team Soul Love x

TRADING AT OUR NEXT FAIR...

WATCH THIS SPACE FOR AN INCREDIBLE LINE UP!

VIVA SOUL LONDON

VIVA SOUL LONDON

@vivasoul.london
CHERI MOORE VINTAGE

CHERI MOORE VINTAGE

@cherimoorevintage
TERRA VINTAGE

TERRA VINTAGE

@terravintageportrush
CURIOUS FOLK

CURIOUS FOLK

@curiousfolkvintage
USEYY

USEYY

@useyyvintage
AUDRA'S BROOCHES

AUDRA'S BROOCHES

@audrasbrooches
ARE YOU WEARING THAT?

ARE YOU WEARING THAT?

@areyouwearingthat
SEA VINTAGE

SEA VINTAGE

@seavintageclothing
HEARTFELT VINTAGE

HEARTFELT VINTAGE

@heartfeltvintagefashion
THE VINTAGE FAIRY

THE VINTAGE FAIRY

@thevintagefairyuk
CILLAS VINTAGE FASHION

CILLAS VINTAGE FASHION

@cillasvintagefashion
YESTERDAY IS FOREVER VINTAGE

YESTERDAY IS FOREVER VINTAGE

@yesterday_is_forever_vintage
BIRDIE VINTAGE

BIRDIE VINTAGE

@birdievintageirl
OH BETTY JEAN

OH BETTY JEAN

@ohbettyjean
LEILA RAY VINTAGE

LEILA RAY VINTAGE

@leilarayvintage
STAYING ALIVE VINTAGE

STAYING ALIVE VINTAGE

@stayingalivevintage
SHOEPORIUM

SHOEPORIUM

@shoeporiumuk
GET RETRO VINTAGE

GET RETRO VINTAGE

@getretrovintage
VINTAGE-BEAU

VINTAGE-BEAU

@myvintagebeau

NEW TO VIRTUAL FAIRS?

HERE'S HOW IT WORKS

PREPARE PRE-FAIR

Browse the Soul Love website and Instagram account to see the traders taking part in the upcoming fair. You can use your save button to make a shortlist

LOG ON AT LAUNCH TIME

Set a reminder at the top of this page to alert you when the fair goes live. Follow on Instagram as traders start posting their items for the day

FOLLOW THE HASHTAG

Search #soullovevintagefair to view all the tagged items from every trader who is taking part. You can also follow the hashtag so posts appear on your feed

CONTACT THE TRADER DIRECTLY

For questions or purchases of any item showcased, contact the trader directly. Soul Love won't be answering queries or taking payments

AWAIT YOUR ITEMS!

Sit back, relax and wait for the postie to deliver your new items! Don’t forget to tag us when you post about your purchases - we love to see our happy customers

PREPARE PRE-FAIR

Browse the Soul Love website and Instagram account to see the traders taking part in the upcoming fair. You can use your save button to make a shortlist

LOG ON AT LAUNCH TIME

Set a reminder at the top of this page to alert you when the fair goes live. Follow on Instagram as traders start posting their items for the day

FOLLOW THE HASHTAG

Search #soullovevintagefair to view all the tagged items from every trader who is taking part. You can also follow the hashtag so posts appear on your feed

CONTACT THE TRADER DIRECTLY

For questions or purchases of any item showcased, contact the trader directly. Soul Love won't be answering queries or taking payments

AWAIT YOUR ITEMS!

Sit back, relax and wait for the postie to deliver your new items! Don’t forget to tag us when you post about your purchases - we love to see our happy customers

TREASURES FROM OUR LAST FAIR

FOR DETAILS, CLICK THE INSTAGRAM LOGO IN THE BOTTOM RIGHT HAND CORNER OF THE IMAGE

TESTIMONIALS

JOIN THE SOUL LOVE FAMILY!

JOEY NEVER MET DORIS

VINTAGE TRADER

What a fab way to spend a weekend! We had so much fun taking part in the Soul Love Vintage Fair. Really well planned and loved all of the build up of posts and stories leading up to the day. It’s all in the details and they were spot on! We especially loved the inclusivity and fairness of Lydia’s approach as an organiser. With such a variety of traders there really was something for everyone.

LUCY

HAPPY CUSTOMER

I always look forward to the Soul Love Vintage Fairs - they're simply the best on Instagram! There are so many traders, all selling at a cheaper price than usual, and so many gems to be found. All of the traders are so helpful too - sending more images, measurements, etc - so you can be sure of bagging your perfect item.

CUPCAKE COUTURE VINTAGE

VINTAGE TRADER

As a trader I thoroughly enjoyed the Soul Love Vintage Fair. In the build up I discovered new traders which in a lonely vintage world right now was amazing. On the day I found the process really easy and browsed the hashtag myself. I had lots of sales, new followers and more traffic to my website than ever before. A great day and I'll definitely be doing the next one!

VIVIEN

HAPPY CUSTOMER

Had a wonderful day, shopping at Soul Love Vintage Fair. There were so many traders, I found lots who were new to me, and who carried my style of vintage fashion. Thanks to the organiser’s pre-fair “heads up” Instagram posts, I started following them several days before the event, which meant I could get in early for the items I wanted. It was really easy to find everything under the #soullovevintagefair hashtag so I felt I hadn’t missed seeing anything, and I really appreciated the survey afterwards, asking what I thought of the fair. Saving up for the next one, as I know I’ll find lots to buy!

SALLY

HAPPY CUSTOMER

The Soul Love Vintage Fair was a welcome break from lockdown life. Can't wait until the next one! I loved seeing all the traders wares and even managed to score a few bargains. I am eagerly awaiting the mail each day!

MISS PIGEON VINTAGE

VINTAGE TRADER

Soul Love Vintage Fair was ace fun to trade at. It was super easy and slick and I loved their design work. I did a set of videos to introduce myself as a trader and gained loads of new followers from that. I made a few sales on the day and have had some easy sales since from new customers also. Thank you for organising an ace new virtual fair for me to take part in again and again (please?)

JENNY

HAPPY CUSTOMER

When I shopped at Soul Love I never felt rushed or pressured. There was a brilliant range of sellers who were both friendly and patient. I felt transported, browsing through the rails online - it was great escapism! I can't wait for my goodies to arrive in the post!

ECLECTIQUE CHIC VINTAGE

VINTAGE TRADER

Soul Love Vintage Fair was my first virtual vintage fair and it was such a great experience! I had a great time chatting to customers and traders and it was great to share some treasures with both. My boyfriend was also very pleased as he hadn't had to get up early and help set up a physical stall! Can't wait for the next one - thank you!

Join Our Next Event

SIGN UP TO OUR NOVEMBER FAIR!

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